Are You Undercharging Without Realizing It?

So many massage therapists are out there doing amazing work…
but behind the scenes? They’re stressed, overworked, and barely making ends meet.

Why?

Because they’re charging based on fear—not strategy.

They’re worried no one will pay more.
They set prices based on what the therapist down the street is charging.
They assume that “affordable” means they’ll stay booked.

But undercharging is one of the fastest ways to burn out in this business.

Let’s break it down.

🚩 Mistake #1: Pricing Based on Emotion Instead of Numbers

You’re not pulling rates from a spreadsheet—you’re pulling them from insecurity.
And that usually means you’re charging too little.

→ Solution: Sit down and calculate what you actually need to earn each month to cover expenses, pay yourself fairly, and breathe. Then reverse-engineer your prices from there.

🚩 Mistake #2: Using Local Rates as a Pricing Template

“I just looked at what others are charging in my area…”
Sound familiar? But here’s the thing: they might be struggling too. And what works for them has nothing to do with your goals, lifestyle, or value.

→ Solution: Price based on your value, your time, and your financial goals—not the therapist next door.

🚩 Mistake #3: Charging Less to Avoid Rejection

You’ve convinced yourself that “no one will pay more”... so you lower your rates to stay safe.
But here’s the truth: the right clients don’t just pay — they value your work more when you price with confidence.

→ Solution: Raise your rates to reflect the quality and transformation you provide. Your pricing should inspire trust, not discount your worth.

🛠 How START Can Help

Inside the START Program, we walk you through how to:
✔️ Build a service menu that reflects your unique skills
✔️ Set pricing based on real numbers and long-term sustainability
✔️ Ditch fear-based pricing for profit-based planning
✔️ Finally feel confident when someone asks, “What do you charge?”

This is where pricing stops being stressful — and starts making sense.

✅ Action Step This Week

Take 10 minutes to do this:

1. Write down how much you want to bring home each month.

2. Add your business expenses and taxes.

3. Divide that number by the realistic number of sessions you can do.
   That’s your baseline.

If your current prices don’t match that number — it’s time for a change.

🚀 Stop Undercharging. Start Owning Your Worth.

You’re not just giving massages — you’re providing care, relief, and transformation.

Let your pricing reflect that.

The START Course gives you everything you need to build a business that supports your life — not drains it.

👉 Doors open soon. Join the waitlist to get early access + bonuses.
And while you wait, grab the free Massage Biz Mastery Guide here.

Here's to charging your worth!

Kelly Brown

Founder/CEO The Rehab Room Academy